No novo relatório do NY Times: ” We are not trying to win a pageviews arms race”.
Vale a leitura do The Report Of The 2020 Group:
“This is a vital moment in the life of The New York Times. Journalists across the organization are hungry to make change a reality, and we have new leaders ready to push us forward. Most important, The Times is uniquely well positioned to take advantage of today’s changing media landscape — but also vulnerable to decline if we do not transform ourselves quickly.
While the past two years have been a time of significant innovation, the pace must accelerate. Too often, digital progress has been accomplished through workarounds; now we must tear apart the barriers. We must differentiate between mission and tradition: what we do because it’s essential to our values and what we do because we’ve always done it.
The New York Times has staked its future on being a destination for readers — an authoritative, clarifying and vital destination. These qualities have long prompted people to subscribe to our expertly curated print newspaper. Today, they also lead people to devote valuable space on their smartphone’s homescreen to our app, to seek us out on social media amid the cacophony and to subscribe to our newsletters and briefings.”